I’m Billy Noyes, a Demo Engineer at Shopify. I turn early conversations into custom, working experiences that show merchants what their business could look like on Shopify, before anyone commits to building the full thing.
My work sits somewhere between engineering, design and storytelling. I care about the details people can see, the systems they can’t, and the moment an abstract conversation becomes a shared understanding of what to build.
Make the difficult thing easy to see.
- Could this feel more like us? MAKE IT VISIBLE.
- Can we actually click it? MAKE IT TANGIBLE.
- Will it hold up? MAKE IT REAL.
Shopify apps
MCP servers
Automation
Store generation
Product scraping
Store asset scraping
Hosting tools
Theme systems
Reusable tooling
There’s nowhere to hide.
A demo either holds up when someone starts clicking around or it doesn’t. It has to be genuinely real, not a screenshot with good lighting.